photo by To a Heftiba
photo by zhenyang Du
photo by Clay Banks
photo by David Boca
photo by Roberto Dickson
photo by Jonathan Bora
photo by Anastasia Yilmaz
For the elaboration of concept & campaign the main question to ask was:
where is this special place where the consumer enjoys HEILAND?
The claim of the campaign: Wherever you are, your Heilandswinkel - Here I enjoy.
"Heiland is a Liqueur not of thirst, though of the indulgence. (Hl. 22.31)" - Gospel of Heiland
Background: based on the company's name and philosophy, a campaign was designed in which everything revolves around the tradition of the "Hergottswinkel"; it is the central spot in the house, which used to serve as the heart of Christian house communities.
The flyer is another medium of the campaign,
displayed in bars, restaurants and shops to inform about
the product, the campaign and its background.
