no-f means "no-feminist" The brand is the opposite of the finger pointer. Nevertheless, political correctness always stays first priority.
no-f is about identification & sustainability: The customers send in their own garments to be printed.
The Homepage of the Website
The first collection is called "The no-fs and where they hang out" and addresses the topics: every-day-language, stereotypes, prejudices, toxic masculinity, sexual freedom and paternity leave.
The Sandwichmaker makes the best snacks
Where you find the Sandwichmaker
The Sandwichmaker is the modern, feminist pandon to the breadwinner. He is characterized by its openness towards the distribution of income and domestic roles
Homie stands for all who are willing to stay at home for family and children. Addressed topic: Paternity leave.
Sometimes we get mad..
Even at the stars.
Starmad addresses the issue of adapting to gender-equitable language.
Pretty
Pretty
Pretty
Pretty addresses the topic "Toxic Masculinity and unrealistic beauty standards".
Dirty
Dirty addresses the topic "Sexual freedom"
Dirty
Activated
Activated stands for those who shy away from the active part of feminism. But don't worry, feminism has much more to do with the right mindset than clichéd ideas about militant women.
Let's be activated!
No-Pink
Let's deny the obvious: Pink is just no cool and only women can wear it... yeah yeah. No-Pink addresses the problem of Genderfication.
No-Pinks best friend: The Sandwichmaker
Another important part of the representation of the brand: The Instagram account, which is also meant so serve communication purposes and as a base for discussion.
Instagram - Icons (for stories)
Postcards and Stickers come as physical promotion along with the printed garment.
Un-boxing (clip 15 sec)
